Apart from countries in the Far East mobile users are slow to embrace QR-codes. It saddens me that QR-codes aren’t mainstream – ’cause they’re just so damn cool. I’m not talking about the ones that take you to a website (when all you actually needed was the URL), I’m talking awesome creative stuff here. Something trully rewarding – let’s face it, getting those QR-codes working can be tricky.
Zoo Records, a Indie label in Hong Kong recently imbedded music and band profiles onto codes which were scattered across the city. Users could scan the codes which resembled animals made up of many different codes – all with different songs imbedded on. What’s more, is that they could also buy any of the songs directly from their mobile, and share it on Facebook and other social media platforms. Sweet eh?
Another recent QR-code concept which got a lot of online media is a Calvin Klein billboard which unlocked an exclusive video. When scanned users could view the 40 second spot and once viewed they could share it with friends on Facebook or Twitter.
Like social media, QR-codes aren’t for any brand. Zoo Records and Calvin Klein both have young, trendy and technologically active target audiences.
Why should marketers care about QR-codes?
- It’s mobile – you can reach consumers on the go
- As a new and exciting technology it creates talkability (and social media integration allows for earned media opportunities)
- Get consumers where you want them directly and easily
- Easily integrate campaigns with digital
- Digital means measurable
Source: The Inspiration Room, Mobile Marketer
Tags: billboard, calvin klein, hong kong, integration, mobile, music, QR-codes, zoo records
Great article! We’re blogging about the synergy between QR Codes & Music as well:
http://wp.me/pNBTX-44
http://wp.me/pNBTX-3w
http://wp.me/pNBTX-2o